Sunday, 28 March 2010

A2: Advertisement Poster for E3

The draft of our advertisement poster:

The final product:

This is the advertisement poster for our short film. As you can see it contains many conventions of a typical film poster - a quote from a review from a well known source, the film's name and slogan, an age certificate, release date, director's credited and sponsorship from the UK Film Council.

The background image we used is directly from the film. Instead of taking a separate image, we decided that cutting one from the film would be more appropriate as it adds to the realism and nothing is glorified or set up.

Friday, 19 March 2010

A2: Timeline of Progress

Here is the timeline of progress in regards to our short film. Please note that the dates presented on the following document do not correspond with the dates of posting on this blog. This is due to the organisation of information on this blog - a lot of things were posted on the same date.

A2: Script

We created two scripts for our short film. The first script we created contained ideas that wasn't feasible to shoot due to the lack of funds or actors we would of had to use. We began filming this script then cut the majority of it, realising that no real narrative could be created. This is when we rewrote the new script, which was feasible and easier to shoot.

Here is the original script:

And here is the script that made the final cut:

Tuesday, 2 March 2010

A2: Storyboard

We made this short sequence of the storyboard to visually represent how our film moves from scene to scene. The hand drawn images and annotations describe the camera movements that occur and how we are going to film each scene. However, the events in the video do not represent the film 100 per cent accurately, but show the major events that occur in it. This is due to the changes we made from the old script to the new script and can be shown as a learning curve to see what differed from our ideas to the final cut.

Monday, 1 March 2010

A2: Analysis of the technical elements used in four short films

A2: Target Audience Essay

Who are the target audience for short films?
The target audience for short films are usually those who are interesting in writing and directing their own short films. They are showcased at Short Film Festivals such as the 'LA Shorts Fest' ( to harvest and breed new talent in filmmaking. Many major filmmakers started their career in the short film industry. As well as new filmmakers, investors are a big part of the target audience for short films to look for and employ new talent into their business. In terms of the VALS system, short films could be aimed at 'experiences', people who like new products and styles but soon tire of them and search for novelty - which will lead them to watch a broad range of short films.

Who are the target audience for the films you looked at?
The target audience of the films I looked at slightly vary but mainly remain the same - young adolescence who experience poverty, loneliness, isolation, crime, drug use and a hatred towards the norms of society. I chose films that have similar themes to my short film and a lot of these are portrayed in it

Who are you making your film for?
The age range that my short film (E3) is aimed at are young males between the ages of 11 and 19. The reason behind this is that the characters in the film are around the ages of 17-19 so those of a similar age can relate to them. As for the younger audiences (11-14), they can relate to the older male role models in their life and to see if they want to take the same path as they did. E3 is aimed at males rather than females as all the characters in the film are the former. Young teenage women will not be able to relate to the film as such, as the actions of a teenage male may be different to that of a female.

The educational background of my target audience is likely to be either very small to none. The reasoning behind this is due to the area of which the film is set (Bow, East London) and the poverty surrounding it. Bow in East London is a largely poverty stricken area with high rates of gun and knife crime and drug use. As the area is rundown, the schooling and work ethic has been affected by this, leading many of the youths of the area to abandon school and turn to crime and drugs. There is little help being provided to the youth of the area and there are major problems of unemployment for the residents of the rundown estates. The youth who are in such situations can relate to the characters in E3 as they are in a similar predicament.

The social status of E3's target audience are likely to be categories D and E - semi-skilled/unskilled manual and subsistence income/pensioners/widows/casual labour/unemployed respectively. This is due to the lack of education the target audience might have as I explained previously and the lack of a good income is what may turn them to drugs and violence. This also explains their economical status - living in a rundown estate with little to no education or income.

According to the VALS system, the target audience may be considered as 'Strivers' - who tend to be unsure of themselves and have a low income. They are striving approval from others, which they feel they could gain by ownership of possessions, most of which they cannot afford. This matches with the demographics which I detailed about my possible target audience and also are like the characters in my short film, who steal the drugs in which they want to sell on and to gain approval from their friends.

In terms of psychographics and young people my film is aimed at Rebels who want to remake the world in their image, Groupies who just want to be accepted, Drop-Outs who shun commitments of any kind and Cowboys who want easy money. These are all common themes with the characters in E3.

How will you measure your success in having made a product which to appeal to this audience?
I will upload my film to youtube, using tags that will apply to my target audience's interests and see the comments and constructive criticism that the viewers post. I will also arrange a viewing for those who wish to watch the film and interview a few of them after to see what they thought of it and if they could relate to the themes portrayed in it.